Set the address
In the event, Settings > Link & tracking. Set the URL slug, the short bit after /events/ in the link.
Client Apps› EventsSlugopen-day-2026Add your pixel
Paste your Meta Pixel ID (Meta Events Manager > Data sources). Event mapping already sends page views, checkout started and ticket selections to Meta's standard events.
Use it in your ads
Point your ads at the event link and optimise for purchases or registrations.
Your event ads learn who buys, and you can see what each ticket cost you.
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